Our Company

Our Company

Crystal Valley Foods is a leading grower and importer of the highest-quality produce from the United States, Canada, Mexico, Central America and South America. A family operated company, we’re one of the largest importers and distributors of asparagus in the United States and the largest single importer of specialty vegetables from Guatemala.

Our extensive product line also includes baby vegetables, snow peas, sugar snap peas, English peas, French beans, berries, peppers, tomatoes and other specialty crops. With offices and facilities in Miami and Los Angeles (plus other convenient entry points), we distribute produce across the United States and Canada with high-quality service that creates lasting relationships with our customers.

At Crystal Valley, we are committed to minimizing the impact our business has on the environment as well as to supporting the health, wellness and everyday lives of our employees. It is important that we practice the best food safety standards to bring healthy, high-quality products in a responsible manner to the marketplace to help support future generations, as well as support the communities where we operate.


Dedicated to delivering the freshest, highest-quality specialty fruits and vegetables, consistently and without compromise.

Our Story

Putting Down Our Roots

At Crystal Valley Foods, we’ve been committed to quality produce since day one. Crystal Valley Foods was founded in 1994 by Jay Rodriguez, President and CEO, who was dedicated to offering fruits and vegetables to foodservice distributors and grocers all over the country. He wanted to create a company that would deliver unique, fresh, nutritious and quality produce to consumers, and develop lifelong relationships with our customers along the way.

During our early years, we focused on importing and distributing specialty products from Peru and Guatemala, while growing our core products: asparagus, French beans, baby vegetables and snow peas. We were committed to developing solid partnerships, so we invested in land and packing houses to ensure consistent, high-quality produce for our customers. Eventually, we became one of the only vertically integrated specialty importers in the industry.

Cultivating Quality Produce & Customer Relationships

In 2010, company growth allowed us to relocate from our original location in Miami to our current facility, which includes 18 loading and receiving doors; a new pre-cooler; new coolers and repack facilities.

As asparagus and other specialty vegetable consumption grew, we needed another strategically located facility to effectively reach our customers from coast to coast. In October 2012, we opened Crystal Valley West, a West Coast distribution facility located in the Los Angeles Wholesale Terminal Market property. This allowed us to provide the best service for our customers on the West Coast and be more available to them.

We continued to focus on expansion and diversifying, and in 2017 we acquired Team Produce, an established, leading marketer and importer of fresh asparagus, berries, stone fruit and other specialty items from Central and South America. Taking our efforts to diversify one step further, in 2019 we acquired Joco Produce, a pioneer in the import and marketing of fresh Asian, tropical and specialty fruits and vegetables. These acquisitions further enhanced Crystal Valley’s ability to offer a complete line of premium fresh specialty fruits and vegetables throughout North America and allowed us to become that one-stop-specialty-shop we hoped to become for our loyal customers. It also enabled us to have expanded entry points, allowing us to ship through McAllen, San Luis, Los Angeles, South Florida and the Northeast.

Growing For Tomorrow

As a pioneer in asparagus and baby vegetable imports, we plan on continued growth and diversification. Innovative technology improves our ability to bring you nothing but the best produce and service, yet one thing will always be constant: we will always live by the highest food safety and sustainability standards to deliver the highest-quality fruits and vegetables. We hope you’ll reach for the Crystal Valley Foods label for generations to come.